• Discover rooibos

    What is Redbush Tea? Learn more about this very special tea from a very special place.

  • 1. Roy-boss

    Rooibos, meaning ‘red bush’, is a naturally caffeine free tea brimming with goodness. It grows only in South Africa, where it has been enjoyed by young and old for many generations. Pronounced ‘roy-boss’, it is a delicious alternative to traditional black tea and blends beautifully with many herbs and spices. It was also named one of the world’s Top 50 Superfoods by Time magazine.

  • 2. Caffeine Free

    While traditional black and green teas are made from the leaves of the Camellia bush, which contain caffeine, Rooibos is made from a unique South African shrub called Aspalathus linearis, which is naturally caffeine free – so no need for the chemical decaffeination process used in standard decaf teas. Part of the indigenous fynbos family, it has soft needle-like leaves and every spring puts out small, yellow, pea-like flowers.

  • All attempts to grow the rooibos shrub beyond the ruggedly beautiful Cederberg coastal mountains of South Africa have failed.

  • 3. Summer sun

    Each summer, between January and March, the plants are harvested by hand with sickles. The cuttings are placed into hessian bags and brought to the tea making areas. There the leaves and stems are chopped and cured under the hot Cederberg sun. The tea making process, first specified by our Grandfather Benjamin Ginsberg, is similar to that of traditional Chinese oolong and keemun teas.

  • 4. Green to red

    It’s the curing (or oxidation) process that causes the harvested rooibos to change slowly from green to a rich deep red colour. Oxidation is completely natural – the same process causes an apple to change colour after you take a bite. Still very much an artisan product, it’s a blend of experience and instinct that tells the tea maker when the rooibos is ready – one sign is that the local honeybees arrive, attracted by the tea’s deliciously sweet scent.

  • It’s the magical combination of hot summers, cool winters, and well-drained, sandy soils that lets rooibos flourish here.

  • 5. Magic kingdom

    Rooibos hails from the mountainous Cederberg region, a protected World Heritage site some three hours north of Cape Town. Part of the Cape’s majestic floral kingdom, this pristine wilderness is home to more than 5000 different plant species, as well as breath-taking rock formations and star-studded skies. It’s the magical combination of hot summers, cool winters, and well-drained, sandy soils that lets rooibos flourish here.

  • 6. Taste-tea

    Rooibos tea has a wonderfully smooth, full bodied taste, with a slight earthy sweetness and no astringency. It is incredibly versatile, and is delicious with milk, like a black tea, or without milk, like a herbal infusion. It works brilliantly plain or blended with other ingredients, and also makes a great iced tea.

  • Ongoing research suggests that rooibos may have a broad range of other benefits as well – from heart health, to immune health and even weight loss. Stay tuned!

Added to basket!