Gentle, delicious and good for you, rooibos really deserves its superfood stripes. Naturally low in tannins and 100% calorie, sugar and caffeine free, each cup is bursting with powerful antioxidant and anti-inflammatory compounds (many unique to rooibos). From heart health to blood glucose control and weight management, studies continue to reveal the benefits of these protective plant compounds.
You might also know rooibos by its English name, ‘red bush’ - the direct translation from Afrikaans. In fact, the leaves of the rooibos plant Aspalathus linearis are green, its spring flowers a joyful riot of yellow. The shrub was actually named for its reddish stems and the much-loved amber infusion derived from its leaves. Ever wondered how to say rooibos? Many have! The proper pronunciation is much simpler than it seems: ‘roy-boss’.
At Tick Tock, we’re a family of tea fanatics, delighting in the everyday magic of rooibos for more than four generations. It was our great-grandfather, Benjamin Ginsberg, who first popularised this special tea after experimenting with the wild rooibos plant way back in 1903. Since then, we’ve become one of Britain’s favourite independent tea brands, staying true to our family values of honesty, integrity and sustainability along the way.
