Welcome to the world of Tick Tock tea

02 October, 2017

The world of tick tock tea

A family business

Here at Tick Tock, we are a small family-owned tea company based in a lovely old barn in the Hampshire countryside. We have been growing and making rooibos tea ever since Grandfather Benjamin Ginsberg first perfected the brew in 1903. He was the first to cure the wild plant using traditional tea making techniques and we continue to use his methods to make our teas today.

Following in his footsteps, Benjamin’s grandson Bruce Ginsberg continued the family tradition to grow and make rooibos teas. Bruce founded Tick Tock in 1976 and was the first to introduce rooibos to the UK market. Today, Bruce’s daughter Georgia is the fourth generation to share this love for tea.

The Ginsberg family


What is rooibos?

Rooibos or redbush tea is grown in South Africa on the Cedarberg Mountains. The naturally caffeine free tea is gentle, low in tannins and can be enjoyed at any time of day. Packed full of antioxidants and boasting many health properties, rooibos is not only delicious but good for you too! You can find out more about the benefits of rooibos tea here.

large scale growing rooibos tea


Explore our range of teas

Tick Tock has proudly become Britain’s favourite Rooibos tea and we have a delicious selection of rooibos teas available to buy from leading supermarkets, independent health shops and directly from our online tea shopOur all-natural range includes:

original rooibos tea box

Original Rooibos – smooth with a slight natural sweetness, our rooibos tea can be enjoyed with or without milk, or as an iced tea with a slice of lemon.

Add to basket
organic redbush tea

Organic Rooibos – Pure, superior grade rooibos from organic certified farms, this tea is refreshing and naturally sweet, and can be enjoyed with or without milk.

Add to basket
buy green rooibos tea

Green Rooiboslight and refreshing, our green rooibos is a gentle tea that will keep you hydrated throughout the day.

Add to basket
buy rooibos earl grey

Earl Grey Rooibosmade using 100% natural Oil of Bergamot to give the rooibos an authentic earl grey taste. Our Earl Grey is delicious with or without milk, or as an iced tea.

Add to basket
buy vanilla chai rooibos tea

Vanilla Chai Rooibospacked with warm and aromatic spices, our Vanilla Chai is one of our most popular blends!

Add to basket
buy vanilla rooibos tea

Vanilla Rooibossmooth and velvety, our Vanilla rooibos is made using bourbon vanilla from Madagascar and is a truly delicious treat.

Add to basket
buy lemon and ginger rooibos tea

Lemon & Ginger Rooibosperfect to enjoy after meals, our Lemon & Ginger rooibos is a warming tea made with all natural ingredients.

Add to basket
Buy rooibos detox tea

Detox Rooibos - we’ve infused rooibos with naturally sweet liquorice root, soothing fennel and refreshing lemongrass – all traditionally used to support wellness and digestion.

Add to basket


You can buy the full rooibos range here


Our ethos

Having been growing and making rooibos tea for over one hundred years, our unbroken tradition and the expertise gathered over the decades allow us to maintain the high levels of quality for which Tick Tock has become known. We use only the highest grade Rooibos, and personally taste every batch of tea for that unmistakable combination of body, sweetness and flavour.

Ginsberg family rooibos business

We never use artificial additives, GM crops, or chlorine-bleached teabags. We also believe that it is our shared responsibility to ensure the sustainability of the Rooibos community and ecosystem. We only buy directly from farmers, always trade fairly, and through our organic range, encourage environmentally sound agricultural practices. We also directly supported the South African Rooibos Council in its efforts to register “Rooibos” as an internationally recognized Geographical Indication (GI), thereby protecting the region’s unique heritage for generations to come.